Enhanced Ecommerce Google Analytics Plugin for WooCommerce – WordPress plugin

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Google Analytics Plugin for WooCommerce

We believe it is very essential to listen to what your data is saying. With this belief, we have devised Enhanced Ecommerce Google Analytics Plugin for WooCommerce stores which allows businesses to make the most of the Google Analytics – Enhanced Ecommerce feature. This plugin helps you in integrating Google Analytics with your WooCommerce stores effortlessly. More than 40000 ecommerce businesses are using this plugin for data driven decision making.

The best part is NO CODING REQUIRED or no need to hire a developer for the set up. You can configure the plugin under 5 minutes and with a single click from your WordPress backend. Here is how you can configure the plugin without any hassle.

Google Analytics + Enhanced Ecommerce Reports

Enhanced ecommerce Google analytics plugin tracks the entire user journey on your ecommerce store from home page to product views and from cart page to checkout page to thank you page.

You can track the performance of your merchandizing efforts by monitoring how certain products are performing on home page or product listing page and accordingly take informed merchandizing decisions.

You can track which products have greater view to cart ratio or greater view to conversion ratio and based on the data, you can take informed pricing or product decisions and beyond.

Track users who are abandoning the cart, which products are abandoned more in the cart etc. and reach out to the users or update your product listing.

You can track how your checkout form is performing and accordingly work on the UI/UX to increase the conversion rate for your ecommerce business.

Basically, you can track each and every impression and click of product, from which page they are added to cart, how user interact with your checkout page before making the final purchase by our Enhanced ecommerce Google analytics plugin.

Google Analytics + Audience reports + Behaviour Reports + Acquisition Reports

Audience reports help you in knowing your customers in a whole new way. It gives you detailed insights like from which countries your users are coming from, their age, gender, interests, devices and much more. This helps you in setting up your content and design based on the audience.

Behaviour reports helps you get to know how users are interacting with your website, how much time they are spending, how much they browse before making a final purchase and a whole lot more.

Acquisition reports tells you which are the sources that are attributing traffic to your website, how are they performing in terms of conversion and much more so that you can channelize your efforts in better marketing ROI.

Features of Plugin

  1. Quick & Easy 5 minutes installation from the wordpress interface
  2. Enables 4 Enhanced Ecommerce reports in Google Analytics
    • Shopping Behaviour Report
    • Checkout Behaviour Report
    • Product Performance Report
    • Sales Performance Report
  3. Supports Guest checkout functionality
  4. Enables Audience, Acquisition & Behavior reports in Google Analytics
  5. Captures Product Impressions, Add to Cart & Product Clicks events on category page
  6. Captures Product Impressions, Add to Cart & Product Clicks events on product page
  7. Captures Product Impressions, Add to Cart & Product Clicks events on featured Product Section on Homepage
  8. Captures Product Impressions, Add to Cart & Product Clicks events on Recent Product Section on Homepage
  9. Captures Product Impressions, Add to Cart & Product Clicks events on Related Product Section on Productpage
  10. Captures checkout behaviour of users in Google Analytics under Conversion > Ecommerce > Checkout behaviour report
  11. Capture transaction/conversion information in Google analytics under Conversion > Ecommerce > Sales performance report
  12. Set your local currency
  13. Google Analytics Opt Out
  14. IP Anonymization

Want to unlock more advanced tracking for your WooCommerce store? Give a try to our pro version.

Features of our pro version:

  • All the features included in Enhanced ecommerce Google analytics plugin
  • Additional 5 enhanced ecommerce reports in Google Analytics: Overview, product list performance report, order coupon report, Internal promotion report, product coupon report, Affiliate code report
  • Facebook pixel tracking for remarketing on FB
  • Google ads conversion tracking
  • 20 custom dimensions and metrics
  • User id and client id tracking for cross device user tracking
  • Use your own GTM capability
  • Product refund tracking
  • Form field tracking
  • Content grouping
  • 404 tracking
  • Opt in/ consent compatibility with WP GDPR compliance, borlabs cookies etc.
  • Compatibility with other widely used plugins
  • Child theme compatibility
  • Premium support
  • 1 hour custom development
  • Customization as per your requirements(Paid)

Reach out to us with your query here for a faster solution.

Note For Beginners :

Our plugin does not support the below features out of the box

  • Highly Customized store
  • Product types other than Simple Product
  • Store with the Subscription product for Orders.
  • Ecommerce Pages with Shortcodes
  • Not fully compatible with the child/custom Theme
  • Reach out to us if you have any of the above requirements and we will be happy to assist.



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